The Efficacy of Brand-Execution Tactics in TV Advertising,...

The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising

Romaniuk, Jenni
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Volume:
49
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849909090187
Date:
June, 2009
File:
PDF, 89 KB
english, 2009
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