Volume 49; Issue 2

Journal of Advertising Research

Volume 49; Issue 2
2

Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns

Year:
2009
Language:
english
File:
PDF, 324 KB
english, 2009
3

A New Theorem for Optimizing the Advertising Budget

Year:
2009
Language:
english
File:
PDF, 110 KB
english, 2009
5

How Clutter Affects Advertising Effectiveness

Year:
2009
Language:
english
File:
PDF, 72 KB
english, 2009
8

Advertising Impact Generalizations In a Marketing Mix Context

Year:
2009
Language:
english
File:
PDF, 68 KB
english, 2009
9

Whither the Click? How Online Advertising Works

Year:
2009
Language:
english
File:
PDF, 632 KB
english, 2009
10

Brand Placement Prominence: Good for Memory! Bad for Attitudes?

Year:
2009
Language:
english
File:
PDF, 59 KB
english, 2009
11

Behavioral Effects of Digital Signage

Year:
2009
Language:
english
File:
PDF, 190 KB
english, 2009
12

Empirical Evidence of TV Advertising Effectiveness

Year:
2009
Language:
english
File:
PDF, 361 KB
english, 2009
13

The Role of Advertising in Word of Mouth

Year:
2009
Language:
english
File:
PDF, 105 KB
english, 2009
14

Empirical Generalizations about Advertising Campaign Success

Year:
2009
Language:
english
File:
PDF, 73 KB
english, 2009
16

Television: Back to the Future

Year:
2009
Language:
english
File:
PDF, 337 KB
english, 2009
18

The In-Store “Audience”

Year:
2009
Language:
english
File:
PDF, 146 KB
english, 2009
19

The In-Store “Audience”

Year:
2009
File:
PDF, 146 KB
2009
20

Why Empirical Generalizations Matter

Year:
2009
File:
PDF, 50 KB
2009