Advertising Empirical Generalizations: Implications for...

Journal of Advertising Research 2009 / 06 Vol. 49; Iss. 2

Advertising Empirical Generalizations: Implications for Research and Action

Wind, Yoram (Jerry), Sharp, Byron
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Volume:
49
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849909090369
Date:
June, 2009
File:
PDF, 357 KB
english, 2009
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