Facing the “Right” Side? The Effect of Product Facing...

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Journal of Advertising 2018 / 10

Facing the “Right” Side? The Effect of Product Facing Direction

Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, Puzakova, Marina
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Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2018.1503576
Date:
October, 2018
File:
PDF, 627 KB
english, 2018
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