![](/img/cover-not-exists.png)
An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions
Hegner, Sabrina M., Beldad, Ardion D., Hulzink, RuthLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-05-2017-1478
Date:
October, 2018
File:
PDF, 285 KB
english, 2018