Factors of communication mix on social media and their role in forming customer experience and brand image
Bacik, Radovan, Fedorko, Richard, Nastisin, Ludovit, Gavurova, BeataVolume:
13
Language:
english
Journal:
Management & Marketing
DOI:
10.2478/mmcks-2018-0026
Date:
September, 2018
File:
PDF, 760 KB
english, 2018