Volume 13; Issue 3

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Management & Marketing
Volume 13; Issue 3

Management & Marketing

Volume 13; Issue 3

1

Factors of communication mix on social media and their role in forming customer experience and brand image

Bacik, Radovan, Fedorko, Richard, Nastisin, Ludovit, Gavurova, Beata

Journal:

Management & Marketing

Year:

2018

Language:

english

File:

PDF, 760 KB

english, 2018

2

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Bejtkovský, Jiří

Journal:

Management & Marketing

Year:

2018

Language:

english

File:

PDF, 791 KB

english, 2018

3

Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions

Păunescu, Carmen, Popescu, Mihaela Cornelia, Blid, Laura

Journal:

Management & Marketing

Year:

2018

File:

PDF, 1.06 MB

2018

4

Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions

Păunescu, Carmen, Popescu, Mihaela Cornelia, Blid, Laura

Journal:

Management & Marketing

Year:

2018

Language:

english

File:

PDF, 1.06 MB

english, 2018

5

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Tran, Thu, Moritaka, Masahiro, Liu, Ran, Fukuda, Susumu

Journal:

Management & Marketing

Year:

2018

Language:

english

File:

PDF, 1.10 MB

english, 2018

6

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Tran, Thu, Moritaka, Masahiro, Liu, Ran, Fukuda, Susumu

Journal:

Management & Marketing

Year:

2018

File:

PDF, 1.10 MB

2018