Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
Yang, Jie, Ma, Jieqiong, Arnold, Mark, Nuttavuthisit, KrittineeLanguage:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-02-2017-2081
Date:
November, 2018
File:
PDF, 211 KB
english, 2018