The relationship between price and quality in durable...

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Journal of Product & Brand Management 2018 / 11

The relationship between price and quality in durable product categories with private label brands

Boyle, Peter J., Kim, Hyoshin, Lathrop, E. Scott
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2017-1590
Date:
November, 2018
File:
PDF, 301 KB
english, 2018
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