Of countries, places and product/brand place associations:...

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Journal of Product & Brand Management 2018 / 11

Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Papadopoulos, Nicolas, Cleveland, Mark, Bartikowski, Boris, Yaprak, Attila
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2018-2035
Date:
November, 2018
File:
PDF, 372 KB
english, 2018
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