The role of customer readiness and participation in...

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Journal of Consumer Marketing 2018 / 11

The role of customer readiness and participation in non-technology-based service delivery

Poushneh, Atieh, Vasquez-Parraga, Arturo Z.
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-11-2016-2006
Date:
November, 2018
File:
PDF, 352 KB
english, 2018
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