Self-Generated Advertisements: Testimonials and the Perils...

Journal of Advertising Research 2007 / 12 Vol. 47; Iss. 4

Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration

Shimp, Terence A., Wood, Stacy L., Smarandescu, Laura
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Volume:
47
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S002184990707047X
Date:
December, 2007
File:
PDF, 92 KB
english, 2007
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