Volume 47; Issue 4

Journal of Advertising Research

Volume 47; Issue 4
2

Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth

Year:
2007
Language:
english
File:
PDF, 69 KB
english, 2007
3

Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions

Year:
2007
Language:
english
File:
PDF, 481 KB
english, 2007
8

Bloggers' Motivations and Behaviors: A Model

Year:
2007
Language:
english
File:
PDF, 139 KB
english, 2007
9

Word of Mouth and the Viewing of Television Programs

Year:
2007
Language:
english
File:
PDF, 93 KB
english, 2007
12

A Status Report on Podcast Advertising

Year:
2007
Language:
english
File:
PDF, 69 KB
english, 2007
13

Word-of-Mouth Research: Principles and Applications

Year:
2007
Language:
english
File:
PDF, 1.17 MB
english, 2007
14

Editorial: Word of Mouth—A New Advertising Discipline?

Year:
2007
Language:
english
File:
PDF, 33 KB
english, 2007