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A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions
Meshreki, Hakim, Ennew, Christine, Mourad, Maha MoustafaLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-10-2017-1625
Date:
November, 2018
File:
PDF, 262 KB
english, 2018