Emotional Branding Pays Off

Journal of Advertising Research 2012 / 09 Vol. 52; Iss. 3

Emotional Branding Pays Off

Rossiter, John, Bellman, Steve
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Volume:
52
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-52-3-291-296
Date:
September, 2012
File:
PDF, 231 KB
english, 2012
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