Volume 52; Issue 3

Journal of Advertising Research

Volume 52; Issue 3
1

Measuring Facebook's Impact on Marketing

Year:
2012
Language:
english
File:
PDF, 97 KB
english, 2012
2

Five Steps to Smarter Targeting

Year:
2012
Language:
english
File:
PDF, 122 KB
english, 2012
3

When Kiosk Retailing Intimidates Shoppers

Year:
2012
Language:
english
File:
PDF, 709 KB
english, 2012
4

Emotional Branding Pays Off

Year:
2012
Language:
english
File:
PDF, 231 KB
english, 2012
5

Social-Media Early Adopters Don't Count

Year:
2012
Language:
english
File:
PDF, 290 KB
english, 2012
6

The Power of a Package

Year:
2012
Language:
english
File:
PDF, 297 KB
english, 2012
8

Nielsen Personalizes The Mobile Shopping App

Year:
2012
Language:
english
File:
PDF, 251 KB
english, 2012
9

Digging for “Spanish Gold”

Year:
2012
Language:
english
File:
PDF, 724 KB
english, 2012
11

Stop the Music!

Year:
2012
Language:
english
File:
PDF, 1.68 MB
english, 2012
12

Stop the Music!

Year:
2012
File:
PDF, 1.68 MB
2012