An exploratory study of Thai consumers’ perceptions of...

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Journal of Consumer Marketing 2018 / 11

An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags

Oe, Hiroko, Sunpakit, Pornchnit, Yamaoka, Yasuyuki, Liang, Yan
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-01-2017-2058
Date:
November, 2018
File:
PDF, 299 KB
english, 2018
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