The Link between Cross-Cultural Value Associations and...

The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising

Polegato, Rosemary, Bjerke, Rune
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Volume:
46
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849906060351
Date:
September, 2006
File:
PDF, 114 KB
english, 2006
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