Volume 46; Issue 3

Journal of Advertising Research

Volume 46; Issue 3
1

Click to Connect: Netnography and Tribal Advertising

Kozinets, Robert V.
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 95 KB
english, 2006
3

Cultural Masculinity/Femininity Influences on Advertising Appeals

Chang, Chingching
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 91 KB
english, 2006
4

Worth a Thousand Words

Ishmael, Gwen S., Thomas, Jerry W.
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 320 KB
english, 2006
7

Market-Oriented Ethnography Revisited

Arnould, Eric J., Price, Linda L.
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 811 KB
english, 2006
8

The Universality of Values: Implications for Global Advertising Strategy

Chow, Simeon, Amir, Sarit
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 310 KB
english, 2006
9

Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising

Burnett, John
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 118 KB
english, 2006
10

Editorial: Up Close and Personal: The Value of Ethnography

Plummer, Joseph T.
Journal:
Journal of Advertising Research
Year:
2006
Language:
english
File:
PDF, 31 KB
english, 2006