Relative importance of country of service delivery, country...

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Journal of Product & Brand Management 2018 / 11

Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach

Aruan, Daniel Tumpal Hamonangan, Crouch, Roberta, Quester, Pascale
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-10-2017-1608
Date:
November, 2018
File:
PDF, 238 KB
english, 2018
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