Television advertising’s influence on parents’ gift-giving...

Journal of Consumer Marketing 2018 / 11 Vol. 35; Iss. 7

Television advertising’s influence on parents’ gift-giving perceptions

Holiday, Steven, Norman, Mary S., Cummins, R. Glenn, Hernandez, Terri N., Holland, Derrick, Rasmussen, Eric E.
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Volume:
35
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-07-2017-2274
Date:
November, 2018
File:
PDF, 213 KB
english, 2018
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