Should We Reach for the Stars? Examining the Convergence...

Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance

>Köcher, Sarah, >Köcher, Sören
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Volume:
3
Language:
english
Journal:
Journal of Marketing Behavior
DOI:
10.1561/107.00000050
Date:
November, 2018
File:
PDF, 481 KB
english, 2018
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