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Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance
>Köcher, Sarah, >Köcher, SörenVolume:
3
Language:
english
Journal:
Journal of Marketing Behavior
DOI:
10.1561/107.00000050
Date:
November, 2018
File:
PDF, 481 KB
english, 2018