How game difficulty and ad framing influence memory of...

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Journal of Consumer Marketing 2018 / 12

How game difficulty and ad framing influence memory of in-game advertisements

Dardis, Frank, Schmierbach, Mike, Sherrick, Brett, Luckman, Britani
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-07-2016-1878
Date:
December, 2018
File:
PDF, 254 KB
english, 2018
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