Brand engagement without brand ownership: a case of...

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Journal of Product & Brand Management 2019 / 02

Brand engagement without brand ownership: a case of non-brand owner community members

Kumar, Jitender, Nayak, Jogendra Kumar
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-04-2018-1840
Date:
February, 2019
File:
PDF, 302 KB
english, 2019
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