A touch of gloss: haptic perception of packaging and...

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Journal of Product & Brand Management 2019 / 02

A touch of gloss: haptic perception of packaging and consumers’ reactions

Briand Decré, Gwenaëlle, Cloonan, Caroline
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-05-2017-1472
Date:
February, 2019
File:
PDF, 366 KB
english, 2019
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