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Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets
Al-hajla, Ali Homaid, Nguyen, Bang, Melewar, T C, Jayawardhena, Chanaka, Ghazali, Ezlika, Mutum, Dilip S.Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2018.1559907
Date:
January, 2019
File:
PDF, 1.27 MB
english, 2019