The evaluation of a brand association density metric

The evaluation of a brand association density metric

Vriens, Marco, Chen, Song, Schomaker, Judith
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-02-2018-1768
Date:
February, 2019
File:
PDF, 315 KB
english, 2019
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