It’s not all about function: investigating the effects of...

  • Main
  • 2019 / 02
  • It’s not all about function: investigating the effects of...

It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color

Wiedmann, Klaus-Peter, Haase, Janina, Bettels, Jannick, Reuschenbach, Christian
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-07-2017-1524
Date:
February, 2019
File:
PDF, 313 KB
english, 2019
Conversion to is in progress
Conversion to is failed