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It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
Wiedmann, Klaus-Peter, Haase, Janina, Bettels, Jannick, Reuschenbach, ChristianLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-07-2017-1524
Date:
February, 2019
File:
PDF, 313 KB
english, 2019