Consumer – green brand relationships: revisiting benefits,...

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Journal of Product & Brand Management 2019 / 02

Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes

Papista, Erifili, Dimitriadis, Sergios
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2016-1316
Date:
February, 2019
File:
PDF, 375 KB
english, 2019
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