Getting over discomfort in luxury brand stores: How pop-up...

Journal of Retailing and Consumer Services 2019 / 07 Vol. 49

Getting over discomfort in luxury brand stores: How pop-up stores affect perceptions of luxury, embarrassment, and store evaluations

Lunardo, Renaud, Mouangue, Emilie
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Volume:
49
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.03.005
Date:
July, 2019
File:
PDF, 568 KB
2019
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