The Hidden Factors Behind Sponsorship and Image Transfer:...

Journal of Advertising Research 2016 Vol. 56; Iss. 2

The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer among Sponsors and Events

Prendergast, Gerard, Paliwal, Aishwarya, Mazodier, Marc
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Volume:
56
Year:
2016
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2016-026
File:
PDF, 141 KB
english, 2016
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