Volume 56; Issue 2

Journal of Advertising Research

Volume 56; Issue 2

1

Driving Customer-Centric Growth: A Practical Roadmap for Brand Marketing: The Pivotal Role of Insights and Analytics in the Customer-Centric Organization

Simon, Mario, van den Driest, Frank, Wilms, Tom

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 351 KB

english, 2016

2

EEG-Based Measures versus Panel Ratings: Predicting Social-Media Based Behavioral Responses to Super Bowl Ads

Deitz, George D., Royne, Marla B., Peasley, Michael C., Huang, Jianping "Coco"

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 276 KB

english, 2016

3

The Personal-Data Tsunami and the Future of Marketing: A Moments-Based Marketing Approach for the New People-Data Economy

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 148 KB

english, 2016

4

EEG-Based Measures versus Panel Ratings: Predicting Social-Media Based Behavioral Responses to Super Bowl Ads

Matukin, Michal, Ohme, Rafal, Boshoff, Christo

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 697 KB

english, 2016

5

The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer among Sponsors and Events

Prendergast, Gerard, Paliwal, Aishwarya, Mazodier, Marc

Journal:

Journal of Advertising Research

Year:

2016

File:

PDF, 141 KB

2016

6

Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures

Shen, Feng, Morris, Jon D.

Journal:

Journal of Advertising Research

Year:

2016

File:

PDF, 511 KB

2016

7

How Do Neurological Measures Work in Advertising?

Precourt, Geoffrey

Journal:

Journal of Advertising Research

Year:

2016

File:

PDF, 260 KB

2016

8

The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer among Sponsors and Events

Prendergast, Gerard, Paliwal, Aishwarya, Mazodier, Marc

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 141 KB

english, 2016

9

Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures

Shen, Feng, Morris, Jon D.

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 511 KB

english, 2016

10

How Do Neurological Measures Work in Advertising?

Precourt, Geoffrey

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 260 KB

english, 2016

11

Research Implications of the "Beyond Advertising" Paradigm: A Model and Roadmap For Creating Value through All Media and Non-Media Touchpoints

Wind, Yoram (Jerry), Hays, Catherine Findiesen

Journal:

Journal of Advertising Research

Year:

2016

File:

PDF, 777 KB

2016

12

Research Implications of the "Beyond Advertising" Paradigm: A Model and Roadmap For Creating Value through All Media and Non-Media Touchpoints

Wind, Yoram (Jerry), Hays, Catherine Findiesen

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 777 KB

english, 2016

13

How to Use Neuromeasures to Make Better Advertising Decisions: Questions Practitioners Should Ask Vendors and Research Priorities for Scholars

Kennedy, Rachel, Northover, Haydn

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 251 KB

english, 2016

14

How to Use Neuromeasures to Make Better Advertising Decisions: Questions Practitioners Should Ask Vendors and Research Priorities for Scholars

Kennedy, Rachel, Northover, Haydn

Journal:

Journal of Advertising Research

Year:

2016

File:

PDF, 251 KB

2016