Multi-tier store brand strategies: a case study

Journal of Product & Brand Management 2019 / 03

Multi-tier store brand strategies: a case study

Gorgitano, Maria Teresa, Sodano, Valeria
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Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-11-2017-1681
Date:
March, 2019
File:
PDF, 336 KB
2019
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