Sophisticated, iconic and magical: A qualitative analysis...

Journal of Retailing and Consumer Services 2019 / 07 Vol. 49

Sophisticated, iconic and magical: A qualitative analysis of brand charisma

Semaan, Rania W., Ashill, Nick, Williams, Paul
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Volume:
49
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.03.011
Date:
July, 2019
File:
PDF, 367 KB
2019
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