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Research Implications of the "Beyond Advertising" Paradigm: A Model and Roadmap For Creating Value through All Media and Non-Media Touchpoints
Wind, Yoram (Jerry), Hays, Catherine FindiesenVolume:
56
Year:
2016
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2016-028
File:
PDF, 777 KB
2016