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The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes
Marks, Lawrence J., Kamins, Michael A.Volume:
25
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378802500304
Date:
August, 1988
File:
PDF, 1.93 MB
english, 1988