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Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective
Yang, Zhi, Jiang, Yueyin, Xie, EnLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.03.009
Date:
March, 2019
File:
PDF, 469 KB
english, 2019