Customers' irrational beliefs: Scale development and...

Journal of Retailing and Consumer Services 2019 / 07 Vol. 49

Customers' irrational beliefs: Scale development and validation

Seger-Guttmann, Tali
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Volume:
49
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.03.007
Date:
July, 2019
File:
PDF, 1.15 MB
english, 2019
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