Estimating an Autoregressive Current Effects Model of Sales...

Estimating an Autoregressive Current Effects Model of Sales Response when Observations are Aggregated over Time: Least Squares versus Maximum Likelihood

Vanhonacker, Wilfried R.
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Volume:
25
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378802500308
Date:
August, 1988
File:
PDF, 809 KB
1988
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