Affinity-based Media selection

Journal of Advertising Research 2002 / 07 Vol. 42; Iss. 4

Affinity-based Media selection

Kusumoto, Kazuya
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Volume:
42
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-42-4-54-65
Date:
July, 2002
File:
PDF, 172 KB
english, 2002
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