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Industrial Marketing Management 2019 / 3

Causal or effectual? Dynamics of decision making logics in servitization

Cui, Lianguang, Su, Shong-Iee Ivan, Feng, Yongchun, Hertz, Susanne
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.03.013
Date:
March, 2019
File:
PDF, 918 KB
english, 2019
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