Facebook brand community bonding: The direct and moderating...

Electronic Commerce Research and Applications 2019 / 05 Vol. 35

Facebook brand community bonding: The direct and moderating effect of value creation behaviour

Sanz-Blas, Silvia, Bigné, Enrique, Buzova, Daniela
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Volume:
35
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2019.100850
Date:
May, 2019
File:
PDF, 748 KB
english, 2019
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