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Volume 35
Main
Electronic Commerce Research and Applications
Volume 35
Electronic Commerce Research and Applications
Volume 35
1
Bipolar influence of firm-generated content on customers’ offline purchasing behavior: A field experiment in China
Yang, Zhi
,
Zheng, Yu
,
Zhang, Yufei
,
Jiang, Yanhui
,
Chao, Hua-Tung
,
Doong, Shuh-Chyi
Journal:
Electronic Commerce Research and Applications
Year:
2019
Language:
english
File:
PDF, 861 KB
Your tags:
english, 2019
2
Facebook brand community bonding: The direct and moderating effect of value creation behaviour
Sanz-Blas, Silvia
,
Bigné, Enrique
,
Buzova, Daniela
Journal:
Electronic Commerce Research and Applications
Year:
2019
Language:
english
File:
PDF, 748 KB
Your tags:
english, 2019
3
Facebook brand community bonding: The direct and moderating effect of value creation behaviour
Sanz-Blas, Silvia
,
Bigné, Enrique
,
Buzova, Daniela
Journal:
Electronic Commerce Research and Applications
Year:
2019
File:
PDF, 748 KB
Your tags:
2019
4
Online ad effectiveness evaluation with a two-stage method using a Gaussian filter and decision tree approach
Wang, Heyong
,
Hong, Ming
Journal:
Electronic Commerce Research and Applications
Year:
2019
Language:
english
File:
PDF, 911 KB
Your tags:
english, 2019
5
Online ad effectiveness evaluation with a two-stage method using a Gaussian filter and decision tree approach
Wang, Heyong
,
Hong, Ming
Journal:
Electronic Commerce Research and Applications
Year:
2019
File:
PDF, 911 KB
Your tags:
2019
1
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