How unit price awareness and usage encourages grocery brand...

Journal of Retailing and Consumer Services 2019 / 07 Vol. 49

How unit price awareness and usage encourages grocery brand switching and expenditure

Mortimer, Gary, Weeks, Clinton S.
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Volume:
49
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.04.010
Date:
July, 2019
File:
PDF, 666 KB
english, 2019
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