Facebook brand community bonding: The direct and moderating effect of value creation behaviour
Sanz-Blas, Silvia, Bigné, Enrique, Buzova, DanielaVolume:
35
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2019.100850
Date:
May, 2019
File:
PDF, 748 KB
2019