Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”
Madden, Thomas J., Allen, Chris T., Twible, Jacquelyn L.Volume:
25
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378802500302
Date:
August, 1988
File:
PDF, 1.32 MB
english, 1988