It’s not fake, it’s biased: insights into morality of...

Journal of Consumer Marketing 2019 / 05 Vol. 36; Iss. 3

It’s not fake, it’s biased: insights into morality of incentivized reviewers

Rynarzewska, Ania Izabela
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Volume:
36
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-02-2018-2570
Date:
May, 2019
File:
PDF, 408 KB
english, 2019
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