Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
Lu, Fang-Chi, Sinha, JayatiLanguage:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2019.1597788
Date:
May, 2019
File:
PDF, 481 KB
english, 2019