What they see is what they get? An fMRI-study on neural...

Journal of Consumer Behaviour 2008 Vol. 7; Iss. 4-5

What they see is what they get? An fMRI-study on neural correlates of attractive packaging

Marco Stoll, Sebastian Baecke, Peter Kenning
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Volume:
7
Year:
2008
Language:
english
Pages:
18
DOI:
10.1002/cb.256
File:
PDF, 519 KB
english, 2008
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