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Volume 7; Issue 4-5
Main
Journal of Consumer Behaviour
Volume 7; Issue 4-5
Journal of Consumer Behaviour
Volume 7; Issue 4-5
1
A manifesto for neuromarketing science
Carl Senior
,
Nick Lee
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 73 KB
Your tags:
english, 2008
2
A current overview of consumer neuroscience
Mirja Hubert
,
Peter Kenning
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 201 KB
Your tags:
english, 2008
3
Neuroethics of neuromarketing
Emily R. Murphy
,
Judy Illes
,
Peter B. Reiner
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 108 KB
Your tags:
english, 2008
4
Brains and brands: developing mutually informative research in neuroscience and marketing
Tyler K. Perrachione
,
John R. Perrachione
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 184 KB
Your tags:
english, 2008
5
The proactive brain: using rudimentary information to make predictive judgments
Moshe Bar
,
Maital Neta
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 310 KB
Your tags:
english, 2008
6
Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study
Baldeesh Gakhal
,
Carl Senior
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 134 KB
Your tags:
english, 2008
7
What they see is what they get? An fMRI-study on neural correlates of attractive packaging
Marco Stoll
,
Sebastian Baecke
,
Peter Kenning
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 519 KB
Your tags:
english, 2008
8
How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience
Hilke Plassmann
,
Peter Kenning
,
Michael Deppe
,
Harald Kugel
,
Wolfram Schwindt
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 174 KB
Your tags:
english, 2008
9
Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy
Gordon R. Foxall
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 307 KB
Your tags:
english, 2008
10
Evolutionary neuromarketing: darwinizing the neuroimaging paradigm for consumer behavior
Justin R. Garcia
,
Gad Saad
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 157 KB
Your tags:
english, 2008
11
Neuromarketing and the perception of knowledge
Michael J.R. Butler
Journal:
Journal of Consumer Behaviour
Year:
2008
Language:
english
File:
PDF, 100 KB
Your tags:
english, 2008
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